Tuesday, June 1, 2010

Mzansi Magic calls for locally produced content

  1. OVERVIEW

    Mzansi Magic will be a proudly South African entertainment channel, broadcasting the very best South African feature films, bubblegum movies, short films, documentaries, music specials, and comedy.

    The Channel’s content mix will comprise of licensed, co-produced and commissioned local content.

    DStv will carry this channel on the DStv Compact and Premium bouquets

  2. BACKGROUND

    To spearhead M-Net’s increased commitment to stimulating and developing the country’s television production industry, Mzansi Magic is the company’s most recent investment in the local market.

    M-Net currently provides locally focused channels for the domestic market on kykNET, Koowee, Channel O and VUZU.

    Outside of South Africa, Africa Magic, Africa Magic Plus, Hausa Magic and Yoruba Magic, complete M-Net’s local channel offerings.

  3. CONTENT GENRES TO BE COMMISSIONED

    M-Net seeks to commission content for Mzansi Magic in the following genres:

    A Drama Series – R10 000 cpm (26 x 48 mins Episodes)

    A Soap Opera – R5000 cpm (156 x 24 mins episodes)

    A Comedy show – R3000 – R7 000 cpm (13 x 24 mins episodes)

    A Reality show – R 8000 cpm (13 x 48 mins episodes)

    Bubblegum Movies – R90 000 cpe (cost per episode) (52 episodes which will be commissioned to different production companies

  4. TARGET MARKET

    DStv subscribers

    LSM 5 - 8

    Adults 25 - 49

  5. POSITIONING

    “Authentic South African Entertainment”

  6. LANGUAGE

    English and other local languages

    All non English to be subtitled in English

  7. BROADCAST

    Date and time tbc

  8. REQUIREMENTS

    3 COPIES of the proposal must be submitted and all information must be typed. Hand written submissions will not be accepted. Your submission should contain:
    1. A Synopsis
    2. A detailed treatment and approach
    3. Please submit a budget with each proposal.
    4. Please supply detailed CV’s of key creative personnel who will be allocated to the project: director, producer, cinematographer and Editor.
      The budget that you submit should take into consideration the budget range that the broadcaster has given.
      For Drama/Soap submissions, we will require.
    5. A sample script
    6. Character Bible

    In order for a programme proposal to be considered and evaluated, ALL documents requested and information required, without exception, must be provided by the deadline. Failure to give all the necessary information and documents or the furnishing of any false or misleading statement will disqualify the proposal from being considered.

  9. PRODUCTION COMPAPNY INFORMATION

    Production Company information to include
    • Location of registered production Office
    • Post production facilities to be used
    • Estimated production schedule

  10. NOTE

    All costs incurred in the preparation and submission of programming proposals must be borne by the proposer. Under no circumstances will M-NET be liable for meeting any of these costs.

  11. CLOSING DATE FOR SUBMISSIONS

    31st July 2010

  12. FINAL DECISION DATE

    30th October 2010

  13. FINAL FEEDBACK

    By 15th November 2010

  14. CONTACT DETAILS

    ADDRESS TO: Lebone Maema
    Mzansi Magic 2010 Commissioning
    137 BRAM FISCHER DRIVE
    RANDBURG
    2194
    SOUTH AFRICA
    Email: Lebone.maema@mnet.co.za
    Telephone: 011 686 6000
    Website: www.mnet.co.za
To view information on Mnet Corporate page click here.