Congratulations to Johann Nortje who won a SPOTLIGHT Series marketing and branding package valued at R20 000-00 which includes an artist’s website, printed catalogue, radio feature, podcast, audio visual content production and a publicity campaign. Sally Rumball, Rika Herbst and Asanda Kupa were also random draw winners and each won a 2 hour “Artist’s Career Coaching” session with Art Source South Africa consultant Les Cohn.
"Thank you to Les for the most interesting and very inspiring session."- Rika Herbst
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The World Outside Your Studio
Les Cohn, Art Source South Africa Director, Career Coach and Project Management Consultant was recently asked by The South African Art Times what advice she would give to young artists and graduates entering the art market. This is what she had to say:
"In my experience many artists manage their careers in an ‘ad hoc’ manner. Then several years later they find they have not progressed nor achieved their objectives. What I advise artists to do is to define their aims and draft a strategic plan for their career, exactly as a business would. A plan which outlines their short, medium and long term goals and how they plan to achieve them in a sustainable and realistic manner. With a plan an artist is able to evaluate opportunities as they may arise and it provides them with a focus to their careers. Lastly, the most important advice I can offer, is to be professional in all their dealings so that they may earn respect!".
For more information on Artists’ Career Coaching please click here.
