Tuesday, March 30, 2021



Press release


29 March 2021

 SA Tourism and Netflix SA forms a collaboration with South Africa as the Star

In a partnership that can best be described as aiming for the stars, South African Tourism (SA Tourism) and Netflix, the world’s leading streaming service have agreed to explore joint opportunities that will benefit both organizations to showcase stories made in South Africa, and watched by the world.

The agreement will allow for exploration and collaboration on projects both in South Africa and in key source markets that drive international arrivals to the country.

Since Netflix’s launch in South Africa in 2016, the company has dedicated itself to investing in productions (original and licensed content) that are made in South Africa and bringing these unique and diverse stories to the world. Currently, the service is available to 204 million members in 190 countries around the world and continues to showcase South African culture, fashion, music, art, scenery and languages through stories made in South Africa by local and international creators.

Netflix stories provide a global platform to showcase South Africa to the world through content made in South Africa, to be watched by the world. To date, the streaming service has released a diverse slate of content from South Africa across different genres including; Netflix original series like Queen Sono, Blood & Water, How To Ruin Christmas: The Wedding, Kings of Joburg; films like Seriously Single, Catching Feelings, Santana, Baby Mamas, Keeping up with the Kandasamys and most recently; the Oscar-nominated nature documentary My Octopus Teacher and Netflix’s first original stand-up show, Loyiso Gola’s Unlearning (which premiered this week on 23 March).

Netflix has also brought stories from other parts of the world that were filmed in South Africa, like the films Holiday in the Wild and Last Days of American Crime as well as global Netflix series, Sacred Games, The Crown, Black Mirror and Kissing Booth (1 & 2). Through these stories that transcend beyond Mzansi borders, the local creative industry has benefitted, on and off screen, from the opportunity to showcase their art and talent on a global stage. Each production resulted in the support for local businesses and entrepreneurs - the full supply chain of creating a show includes local stylists, make-up artists, etc - which ultimately leads to a positive economic impact in the country.

“As we continue to lure the world to our beautiful country in these trying times, we have to look at non-traditional tourism partnerships as a source of driving arrivals,” explains Sisa Ntshona, CEO at SA Tourism.

“Netflix reaches millions of eyeballs globally, and by working closely with Netflix, we are able to latch onto a massive opportunity to influence the audience to think more closely about South Africa and thus convincing them to visit our country.”

The partnership will also see SA Tourism working closely with Netflix in promoting the country’s must-visit sights through its locally-produced series into international markets.

“We have 11 global country offices and there will always be opportunities for our international offices in key source markets to latch onto opportunities to showcase South Africa through the title Netflix launch,” adds Ntshona.

“This past year, when entertainment mattered more than ever, our 204 million members around the world connected with new worlds, and most importantly with each other, through stories from South Africa and across the globe,” says Ben Amadasun, Netflix Director of Content in Africa.

“Storytelling is a powerful tool that can foster connection and understanding while creating greater affinity towards a culture or place. That’s a big responsibility and at Netflix, we don’t take that lightly. It’s why we value this important collaboration with SA Tourism as it will help us create more opportunities to support local creatives as they showcase the beauty of South Africa through their stories delivered to millions of entertainment fans around the world on Netflix,” adds  Amadasun.

Going forward, the partnership will explore various opportunities and initiatives that will go towards showcasing South Africa, not only to South African audiences but also to global members of Netflix. More on these initiatives will be revealed at a later date.



About South African Tourism

South African Tourism is a Data & Insights led Destination Marketing Organisation (DMO), established in terms of the Tourism Act of South Africa to market the country as a domestic and international tourist destination. It executes this goal by marketing the country’s tourism products and facilities both domestically and internationally to achieve the government’s primary purpose of improving its citizen’s lives through the inclusive growth of the South African tourism economy

About Netflix

Netflix is the world's leading streaming entertainment service with 204 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.


For media enquiries, please contact:

Altaaf Kazi at South African Tourism       

Tel: 082 553 9595

Email: altaaf@southafrica.net OR mediaq@southafrica.net

Website www.southafrica.net


Theo Nel at Eclipse Communications on behalf of Netflix

Tel: 083 373 1329

Email: theo@eclispecomms.com

Sunday, March 28, 2021



As is now well known, there has been sharp criticism levelled at a locally produced version of a reality television show, and in particular, the quality of the postproduction. On the one hand this is good news. South African audiences exposed to worldclass series and movies have increasingly high expectations of all aspects of a show from casting and locations to sound and lighting quality, and these expectations should be met. However, as the South African Guild of Editors (SAGE) we would like to focus our comments on the critical role that editors play in the process and how short cuts in the pre-­‐ production and shoot structure itself have a significant and negative impact on the final product.

Most editors work long hours in a financially unpredictable industry out of passion for their work and commitment to excellence. But increasingly we are seeing a worrying trend in which postproduction teams often face insurmountable obstacles to delivering quality work. These include reduced fees, 18-­‐ hour working days, sixday working weeks and impossibly tight schedules. But it is when this demand on human resources meets inadequate technical infrastructure and preproduction planning that the process goes irretrievably awry.

The audit of any production that has come under fire is likely to expose faultlines early in the process. Whether these include onset technical problems, inexperienced producers or the absence of a senior technical engineer, the net result is a critical bottleneck for a postproduction team. The franchising and reversioning of international reality shows for the South African market is not new, nor is producing these shows with half the number of editors in a fraction of the original timeframe compared to their international counterparts. This latest backlash to the postproduction professionals working beyond what are considered safe and healthy conditions, is an accurate reflection of a system that urgently needs reevaluation.

What has been aired therefore, can in no way be judged as a true measure of competence and calling for editors to be fired and publicly naming them in social media posts is unfair and potentially destroys reputations and livelihoods when the real responsibility lies much further up the line. There is nothing to be gained by this and a great deal to lose not the least of which is the reputation of the South African industry as a whole.

It is disappointing that both the production company and broadcaster did not speak up for the post-­‐ professionals whose reputations were publicly defamed. All they could muster was a public apology claiming they “are working tirelessly to fix things”. It is unfortunate that the statement failed to acknowledge that the issue was not with the degree of physical effort needed, but with the sanctioning of an unachievable timeframe proportionate to the number of people hired.

The reputational damage caused by decisions made beyond the postproduction professional’s control is part of a bigger industry picture of abusive employment and contracting practices. This recent situation only mirrors the serious problems that beset the South African film industry today.

South African Guild of Editors

A non-profit company,  #2007/006516/08




Wednesday, March 24, 2021


The National Film and Video Foundation Council calls for nominations of individuals to serve as members in the Advisory Panel for Production & Development
The National Film and Video Foundation (NFVF) is an agency of the Department of Sport, Arts, and Culture that was mandated to spearhead the equitable growth of South Africa's film and video industry.
The NFVF is looking for industry experts who would like to serve as members of the advisory panel for grant funding adjudication in accordance with the NFVF Act, 73 of 1997. The advisory panel members will fulfil a statutory role to advise the NFVF council and management on the merits of grant applications and any matters relating to the South African film, television, electronic media, training or any other related field.
Advisory members shall be nominated by any member of the public and nominations from other individuals or groups are also invited. We are looking for individuals who have the knowledge and extensive experience in the film sector. Appointed members of the advisory panel shall hold office for a period not exceeding two years and may be appointed on the same or different panel after a further two years has elapsed.
Persons eligible for nomination must be suitably qualified and have a proven track record in the film, television, audio-visual and/or electronic media, as well as relevant experience.

Advisory panel members will be expected to assist the NFVF council and management with recommending grant allocation for Individual bursaries and grant allocation for Education and Training.
  • Nominees must have an understanding of the Film, Television and Electronic Media Sector;
  • OR have special knowledge and Experience in the Fields of Television and Film Making;
  • OR have special knowledge in Grant Allocation processes;
  • OR have proven experience in the Film / Television / Audio-Visual / Marketing skills;
  • OR know about Broadcast Technology
  • OR have experience in Education and Training in the Film and Television and marketing skills
  • OR have experience in Education and Training
  • Good understanding of the grant funding process and relevant policies.
  • OR film and TV financial accounting
  • Letters of nomination should clearly describe the candidate's specific expertise and qualifications related to the criteria above.
  • Nomination materials should include:
    • a letter from the nominee indicating a willingness to serve for at least two years,
    • a brief statement of the nominee's qualifications,
    • a current curriculum vitae,
    • a motivation letter of why they are the most suitable candidate to serve on the panel.
Nominations should be forwarded by e-mail to applications@nfvf.co.za 

Closing Date:  31 March 2021, at 17h00

NB!! Please note that late nominations will not be considered and no exceptions will be made.
Download Call

Tuesday, March 23, 2021


As the GFC, we value your cooperation as fellow film industry participants.
We look forward to working together on various aspects of the film business to improve the standard of South Africa’s, and Africa’s film production.

Yours in film,

Mak Mogoba
Strategic Planning and Stakeholder Manager
Gauteng Film Commission
35 Rissik Street, Johannesburg, 2108, South Africa
PO Box 61601, Marshalltown 2107,
Tel: +27 (0) 11 833 0409    


Thursday, March 18, 2021

NFVF And Netflix Sign Partnership To Fund Local Filmmakers
Joint Fund Valued At R28 Million To Provide 100% Funding To 6 Micro-budget Films To Boost Recovery for South Africa’s Creative Industry

The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture, is proud to announce its latest partnership. Netflix, the world’s leading streaming service with 204 million subscribers globally is joining forces with the NFVF in a partnership valued at R28 million to produce six South African feature films. The agreement will see both partners contributing R14 million each in support of the production of local films, which will include exclusive debuts on Netflix.
The NFVF, mandated to ensure the equitable growth of the audio-visual industry in South Africa, is excited to form this partnership, as it looks to create new opportunities for emerging filmmakers in the local film industry after many productions locally and internationally had to be halted/postponed due to Covid-19 global lockdowns.  The partnership will see 6 local films funded, categorised into 2 streams: 4 feature films with a budget of R4 million each and two feature films with a budget of R6 million each.

  • Stream 1: Four Feature Films by emerging filmmakers capped at R4 000 000
  • Stream 2: Fictional Feature Films by established filmmakers capped at R6 000 000

The funding for the films will alleviate the pressure filmmakers face to raise additional funding and boost recovery of the creative industry from the pandemic, whilst ensuring job creation.  All 6 films created from this fund will premiere on Netflix first.

We are excited as the NFVF to be partnering with Netflix and appreciate their investment into local content. The incorporation of digital platforms into our traditional processes can only benefit the industry further. We hope this is simply the start in what will no doubt be a long and fruitful relationship,” comments NFVF CEO, Makhosazana Khanyile.
The past year has been incredibly difficult with the pandemic hitting so many industries around the world. The creative community, that we are a part of, has supported us through the good times so we want to help them continue to create the stories our members love through the $1 million Covid Relief Fund contribution we started last year in collaboration with SASFED and IPO to help below-the-line workers in South Africa’s creative industry and now, we’re excited to take this a step further with this joint fund with NFVF for above-the-line talent,” says Netflix’s Director of Content in Africa, Ben Amadasun.
The submission portal will go live on the 1st of April 2021.  We encourage all filmmakers in accordance with the eligibility criteria to apply by visiting https://nfvf.praxisgms.co.za/ from the 1st of April 2021.More details will be available at www.nfvf.co.za or @nfvfsa on all social media platforms.                                                        

About NFVF
The National Film and Video Foundation (NFVF) is an agency of the Department of Sport, Arts and Culture that was created to ensure the equitable growth of South Africa's film and video industry. The NFVF does this by providing funding for the development, production, marketing, and distribution of films and the training and development of filmmakers. In addition, the NFVF commissions research and produces industry statistics that provide both the public and stakeholders with valuable insights into the South African film industry.
About Netflix
Netflix is the world's leading streaming entertainment service with 204 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
For further information:
Neo Moretlwe
Communications Officer, National Film & Video Foundation
Tel: +27 11 483 0880 ext: 207
Nkululeko Dhlamini
Consultant, Instinctif Partners
Tel: +27 11 050 7524